Ventures & case studies
Evidence of B2B SaaS, operational modernization and LATAM ventures
Cases: problem → intervention → outcome
Koliakos
- Problem
- Gluten-free consumers needed to decide with confidence which products were safe; information was scattered and evidence lacked traceability.
- Intervention
- Designed a decision engine with traceable verdicts, visible evidence, Quick Check, public sources, and trust-oriented UX — not an infinite catalog.
- Outcome
- Vertical SaaS platform with a specialized community, evidence-based trust system, and auditable food decisions.
OrkestCloud
- Problem
- LATAM companies with fragmented operations across areas, disordered data, and little real day-to-day business visibility.
- Intervention
- B2B platform architecture to digitize processes, integrate areas, order workflows, and generate operational traceability.
- Outcome
- SaaS platform designed to integrate and modernize operational processes — sales, purchasing, inventory, administration, and reporting.
Projects and systems I build
Different markets. Same pattern: platforms that cannot scale, expensive legacy to maintain or operations that need real digital transformation.
OrkestCloud
SaaS platform design for operational modernization.
SaaS platform designed to integrate and modernize operational processes: sales, purchasing, inventory, administration, and reporting.
- Context
- LATAM companies with operations fragmented across Excel, WhatsApp, rigid systems and late reporting.
- Problem
- Operations grow faster than processes and leadership decides with incomplete information.
- Critical decision
- How to turn operational chaos into a modular platform that improves visibility without stopping the business.
- Hugo's intervention
- Design of an operational modernization platform with sales, purchasing, stock, finance, traceability, workflows and reporting modules.
- Outcome or progress
- B2B SaaS architecture designed to organize processes, data and operational visibility — without publishing user or client metrics.
- What it demonstrates
- Ability to design SaaS architecture, process integration, and a target platform for operational modernization.
What it demonstrates
- SaaS architecture
- ERP cloud (design)
- Operations
- B2B LATAM
- Workflows
- Integration
- Traceability
Collabai
Decision layer for founders and companies.
Decision layer for founders and companies: simulation, risk and structured reports before moving forward.
- Context
- Startups and teams that execute faster thanks to AI, but make weak decisions before execution.
- Problem
- Build speed increases, but so does the cost of validating ideas, hiring badly or scaling without evidence.
- Critical decision
- How to evaluate decisions before turning them into product, hiring, investment or roadmap.
- Hugo's intervention
- Design of decision intelligence, structured reports, scoring, scenarios and pre-execution validation.
- Outcome or progress
- Methodology and product to structure critical decisions before burning capital or reputation.
- What it demonstrates
- Ability to turn strategic judgment into product.
What it demonstrates
- Decision systems
- Applied AI
- Strategy
- SaaS product
- Simulation
- Premortem
- Decision audit
Collabai Recruit
Evidence-based talent decisions.
Selection and talent evaluation system based on evidence, interviews, scoring and human decision-making.
- Context
- Teams that need to hire critical roles without relying only on intuition or scattered interviews.
- Problem
- A bad hire can affect delivery, culture, focus and operational cost for months.
- Critical decision
- What minimum evidence is needed to decide whether someone fits the role, stage and business risk.
- Hugo's intervention
- Design of evaluation flows, structured interviews, scoring and support for human decision-making.
- Outcome or progress
- Hiring intelligence system aimed at reducing bias, organizing evidence and supporting defensible decisions.
- What it demonstrates
- Ability to bring decision intelligence into talent and human-operational risk.
What it demonstrates
- Talent systems
- Evidence
- Scoring
- Human decision
- Operational risk
Kumü
Urban logistics infrastructure, worker-centered.
Urban logistics infrastructure centered on riders, operational fatigue and sustainability.
- Context
- Urban logistics with physical operations, riders, payments, service rules and multi-role experience.
- Problem
- Logistics efficiency often optimizes cost without looking at fatigue, operational sustainability or system quality.
- Critical decision
- How to design a logistics operation where software and physical rules protect both worker and business.
- Hugo's intervention
- Design of worker-centered infrastructure with physical operations, multi-role apps, payments and operational rules.
- Outcome or progress
- Applied urban logistics thesis where product, operations and sustainability are designed together.
- What it demonstrates
- Ability to connect physical operations, software and social judgment without losing execution.
What it demonstrates
- Logistics
- Marketplace
- Multi-role apps
- Physical operation + software
- Payments
- Operational rules
- Social impact with real architecture
Koliakos
Gluten-free decision engine.
Traceable verdicts for gluten-free consumption, visible evidence, Quick Check, public sources and specialized community.
- Context
- People who need to decide what to consume when food information is scattered or unreliable.
- Problem
- A wrong food decision has real consequences; the product cannot be just a catalog.
- Critical decision
- How to turn public evidence and community knowledge into clear, traceable and usable verdicts.
- Hugo's intervention
- Design of a decision engine with visible evidence, Quick Check, public sources and trust-oriented UX.
- Outcome or progress
- Evidence-based food decision infrastructure for a community with concrete needs.
- What it demonstrates
- Ability to design trust systems where deciding poorly has a real cost.
What it demonstrates
- Vertical SaaS
- Trust
- Evidence
- Community
- Health / food decision support
- Decision UX
Deportia
Operating system for sports clubs.
Management of bookings, members, activities, memberships, tournaments and signals of churn, low occupancy and retention.
- Context
- Sports clubs combining bookings, members, payments, activities, occupancy and retention in daily operations.
- Problem
- Leadership needs actionable signals, not only digital administration of bookings and members.
- Critical decision
- How to move from transactional management to operational intelligence for churn, low occupancy and opportunities.
- Hugo's intervention
- Design of a vertical operating system with bookings, memberships, tournaments and operational signals.
- Outcome or progress
- Vertical SaaS product oriented to daily decisions around retention, occupancy and management.
- What it demonstrates
- Experience in real systems with recurring operations, users, rules and scale.
What it demonstrates
- Vertical SaaS
- Daily operations
- Retention
- Club management
- Applied intelligence
Quara IoT
Managed IoT platform · in validation
Quara IoT aims to provide a SaaS layer for connected device monitoring, user management, alerts, historical data, reports and integrations without requiring every team to build its own platform from scratch.
- Context
- Quara IoT was created as a vertical for professionals, integrators and hardware companies that need to offer monitoring, alerts, historical data and reports for connected devices without building and operating the entire software layer from scratch.
- Problem
- Many integrators and hardware teams can build and deploy devices, but creating the cloud layer for monitoring, users, alerts and operations often consumes time, infrastructure and focus.
- Critical decision
- How to offer cloud monitoring, alerts and historical data without every integrator building and operating their own platform from scratch.
- Hugo's intervention
- A managed platform to connect devices through MQTT/webhooks, register devices, visualize data, manage users, configure alerts and access historical records.
- Outcome or progress
- Reduce technical friction, accelerate time to market and allow hardware teams to focus on developing, installing and selling devices.
- What it demonstrates
- Ability to frame a B2B SaaS IoT vertical in validation, prioritizing use cases with integrators and hardware teams that need a cloud layer for monitoring and operating connected devices.
What it demonstrates
- IoT
- Vertical SaaS
- B2B
- MQTT / webhooks
- Integrators
- Hardware teams
- Connected devices
Different markets. Same pattern: operations, architecture, decision and execution.
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