Deportia
Operating system for sports clubs.
Management of bookings, members, activities, memberships, tournaments and signals of churn, low occupancy and retention.
Hugo's role
Product & platform direction
Status
Vertical SaaS for sports club operations and retention signals
Who it's for
Sports clubs managing bookings, members, activities and operational intelligence
Partnership
Open to sports tech and club management partnerships
What it demonstrates about Hugo
Shows product direction in a B2B vertical SaaS: club operations with operational intelligence and retention signals.
Critical decision
- Context
- Sports clubs combining bookings, members, payments, activities, occupancy and retention in daily operations.
- Problem
- Leadership needs actionable signals, not only digital administration of bookings and members.
- Critical decision
- How to move from transactional management to operational intelligence for churn, low occupancy and opportunities.
- Intervention
- Design of a vertical operating system with bookings, memberships, tournaments and operational signals.
- Outcome
- Vertical SaaS product oriented to daily decisions around retention, occupancy and management.
- What it demonstrates
- Experience in real systems with recurring operations, users, rules and scale.
- Vertical SaaS
- Daily operations
- Retention
- Club management
- Applied intelligence