Kumü

Urban logistics infrastructure, worker-centered.

Urban logistics infrastructure centered on riders, operational fatigue and sustainability.

Hugo's role

Founder · product and operational architecture

Urban logistics infrastructure thesis with worker-centered design

Urban logistics operations balancing efficiency, riders and sustainability

Open to logistics, marketplace and impact-driven partnerships

Shows product and platform vision in complex LATAM operations — urban logistics with operational architecture and a B2B thesis.

Context: Urban logistics with physical operations, riders, payments, service rules and multi-role experience.
Problem: Logistics efficiency often optimizes cost without looking at fatigue, operational sustainability or system quality.
Critical decision: How to design a logistics operation where software and physical rules protect both worker and business.
Intervention: Design of worker-centered infrastructure with physical operations, multi-role apps, payments and operational rules.
Outcome: Applied urban logistics thesis where product, operations and sustainability are designed together.
What it demonstrates: Ability to connect physical operations, software and social judgment without losing execution.